My guest today is Dan Heath. Dan is the co-author, along with his brother Chip, of four New York Times bestsellers: Decisive,
Dan is a Senior Fellow at Duke University’s CASE center, which supports social entrepreneurs.
I am a HUGE fan of Dan’s work and we cover a lot of ground in this interview, including:
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The importance of trying to solve problems before they happen – and why this is so hard to do
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How Dan thinks about coming up with titles for his books
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Why he saw the title of his new book, Upstream, as incredibly risky
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The value in focusing on recurring irritants to focus upstream thinking
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Why Dan tracks his time, and the changes this lead to in his life
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How tunneling gets in the way of solving problems
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How Dan overcame his procrastination tendencies
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The importance of momentum in writing
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The pros and cons of not working with his brother Heath for writing Upstream
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Dan’s approach to soliciting feedback and the ideal time to seek it
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Where Dan’s book ideas come from
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What makes a great business book
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How Dan develops the frameworks for his books
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The strategies Dan has written about that have had the biggest impact on his own life.
Find out more about Dan at Heathbrothers.com and grab a copy of Upstream here.
